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  • How big should website images be
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    Getting the right image, in the right size and format, in the right spot on your webpage is crucial for great web design and a solid end-user experience. We’ve put together the Ultimate Website Image Sizing Guide based on our most commonly asked questions.

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  • Table of Contents

    1. Ratios & Images
    2. Favicons, Logos & Template Images
    3. Hero Images & Full-Width Images
    4. Images for Blog Posts & Content Pages
    5. Image Size & Page Load Time (Important for SEO)
    6. Image File Types 
    7. Image Names & Alt Tags
    8. Video & GIF Sizes
    9. Embedding vs Hosting Videos
    10. Color Profiles
    11. Other Considerations

    Ratios & Images

    There are different recommendations as to which dimensions you should use for website images, so before you get into a debate about pixels we should come to an agreement on ratios.

    Identifying the image shape for each section of your site (which ratios should be in play) is a critical first step. 

    Common Aspect Ratios

    • 1:1 Square. Most commonly sized 1080 x 1080px, square images are great for in-text images, sidebar ads, and Instagram. 
    • 16:9

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